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PDA News


The Peterborough Destination Association has started the process of winding down its sponsorship program as of the close of 2017. The Association would like to say thank you to the Peterborough community for the opportunity to support local events, festivals, tourism initiatives and sports groups over the last few years.

The Peterborough Destination Association existed to support the Greater Peterborough Area in tourism marketing and investment. The PDA aimed to use Destination Marketing Program to amplify existing community initiatives and efforts, and invest in future tourism opportunity. Being non-profit, the sole purpose of the program was to positively impact the area through increased tourism spending and overnight stays.

While bringing added value to tourism-related community events and projects, the organization connected tourism opportunity with possible funding support, while offering expert industry knowledge to their partnerships and benefit to the Greater Peterborough Area and tourism operators within.

Due to the changes in the industry from the media regarding the collected DMF, all Destination Marketing support will phase out through 2018 – 2020.

As the community is such a valued part of what we have done with the Peterborough Destination Association – we want to thank you for partnering with us over the years through funding support.

For questions and inquiries please call:

Sarah Kerr | Administrator | 705-768-7516