Purpose + Function
The Peterborough Destination Association exists to support the Greater Peterborough Area in tourism marketing and investment. The PDA aims to use Destination Marketing Program to amplify existing community initiatives and efforts, and invest in future tourism opportunity. Being non-profit, the sole purpose of the program is to positively impact the area through increased tourism spending and overnight stays.
While bringing added value to tourism-related community events and projects, the organization connects tourism opportunity with possible funding support, while offering expert industry knowledge to their partnerships and benefit to the Greater Peterborough Area and tourism operators within.